The Objective
To prepare a comprehensive corporate sales strategy for TDH to support growth in tour travel, corporate bookings and wedding bookings.
The Solution
- Market and Feasibility Assessment
- International Online and Partnership Strategy
- Tour and Wedding Package Development
- Digital Marketing and Sales Assets
The Results
Positioning for International Tourism Growth
The project delivered a clear, actionable international sales strategy and increased corporate bookings over a four year period. Key outcomes included:
- Identification of priority expansion markets in Canada and the United States
- A four-year roadmap for growth
- Digital and video sales assets to support international tour operator engagement
- 480% increase in corporate sales
