The Objective
- Add e-ticket passenger booking to DRL’s existing web platform
- Integrate with Betterez backend technology
- Improve customer booking efficiency and experience
- Introduce bundled ticketing and digital enhancements
- Develop an export strategy for leasing the platform to other bus operators
- Create a disciplined roadmap for long-term growth and innovation
The Strategy
- Developed a step-by-step E-Passenger integration framework
- Planned integration of Betterez backend technology while preserving DRL brand continuity
- Introduced seat selection, bundled ticketing, QR-based scanning, and mobile wallet compatibility
- Created administrative dashboards for real-time operational oversight
- Built a structured export roadmap for SaaS leasing across North America
- Developed phased implementation milestones including testing, hiring, and go-to-market planning
The Results
- Comprehensive E-Passenger Service Plan with defined features and integration pathway
- Structured implementation milestones through phased testing and rollout
- Clearly defined SaaS export and partnership strategy
- Grant-ready development proposals supporting future platform buildout
- Modernized booking architecture aligned with industry digital trends
- Strategic repositioning from traditional operator to technology-enabled transportation platform
